Five Important Marketing Interview Questions to Ask Candidates

Five Important Marketing Interview Questions to Ask Candidates

A marketing interview is an excellent opportunity for you to gauge prospective candidates and to give them a general idea about what working for your company will entail. It is important to keep in mind though that some candidates may be better at presenting themselves in a favorable light than in doing actual work. So, don’t go by personality and articulateness alone, unless these features can be backed up with a solid track record for work.
Here are some marketing interview questions to help you make the right hiring choice:
1. How Did You Hear About This Job?
If they give the standard reply of job boards, online listings, and so on, that is fine, that is a common way of finding work especially for beginners. More experienced candidates, however, may also find jobs through the connections they have built up in the industry over the years and they may look for specific job details. If they apply for a specific job, it is because they feel it is a good fit for their abilities and offers them career advancement prospects, not because they are willing to take on any available job and then move on when a better one comes along.
You want people who will be around for a while, given the time you invest in interviewing them and particularly if you are going to use your company’s resources to provide them with tailored job training. You want people who build relationships, are competent and are trustworthy.
2. What Made You Apply for This Position?
You want to know what they know about the job they are applying for and what they know about your company. If they are beginners, have they done their research? If they are experienced, what can they bring to the table? What is their interest in the job and what do they expect out of it? Why do they think they are suitable for the position? Answers to these questions can give you an idea of what they think of their capabilities. Are they confident and self-assured that they can get things done?
3. What Did You Enjoy the Most at Your Last Job?
Such marketing interview questions seem innocuous, but help you get a better idea of a candidate’s personality. You want to know if they appreciated their previous work environment and if the work motivated them. Did they take the job because they knew they would enjoy it? What did they learn? Did they look at it as a step up in their career? What were they good at? How did they get along with their colleagues? If a candidate is too negative about their previous employment, try to gauge if it was the work that was problematic or if it is their tendency to complain. Be aware that if it is the latter, they will bring that attitude to your company and possibly mess up your work environment.
4. Why are you Looking to Change Companies?
People leave jobs and change companies for a variety of reasons. They may be looking for a better work opportunity or a better salary. Maybe their previous employer demanded too much from them. Perhaps they did not get along with their co-workers. Try not to be judgmental. What you want to know is if the candidate can take personal responsibility for their work and owning up to mistakes. You don’t want someone that has the tendency to blame everything on other people. If someone consistently has problems with their employers and their co-workers, it may indicate that it is they themselves that are difficult to get along with. If you hire them, you might end up crossing swords with them too soon. It can have a negative effect on your work environment and your other employees.
5. What do you do to stay updated about the marketing industry?
The marketing industry is continually growing and changing and incorporating new technologies. It is essential for marketing professionals to keep in touch with current events and update their skills regularly. You want to know if the candidate reads industry news and blogs, if they subscribe to leading marketing newsletters, if they are learning new technologies, if they are reading marketing books, attending marketing seminars, and much more.
Understand that the interview is a two-way process. As you are gauging the candidate, they will be gauging you too and assessing if your company will turn out to be a good place to work for. Make a good impression.

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Twitter Marketing Service – An Effective Solution to Enhance Your Business

Are you searching for an effective solution for enhancing your business? Opt for twitter marketing – an online social networking service for enabling your target audience to read and send short 140 character messages called tweets. Users can access Twitter through mobile apps as well as the official website. Twitter has more than 300 million active users, sending about 500 million tweets per day. Hence, it can be safely said that twitter provides a lot of marketing potential. If you are interested to boost your business through Twitter, you can easily contact twitter marketing service provider to steer you in the right direction and raise your brand awareness. This will help you to engage with your customers who are using twitter accounts on a daily basis.
Most of the twitter marketing service providers create and publish twitter marketing messages that are often scheduled 7 days in advance. Whether you want to generate new sales, engage with your target audience and be a part of trending conversations, twitter marketers make use of content, hashtag report and keywords for targeting your customers and getting data insight. You can get elevated brand voice by establishing as well as maintaining Twitter channels for your industry. Besides, you can communicate with users who like to know about the products and services offered by you. Industry experiences are often combined by the twitter marketers for engaging customers at the right moment and at the right content through various interest categories for building your brand authority. Be it audience targeting and segmentation, analysis of engagement pattern, competitive intelligence, conversation marketing, trend monitoring, social listening, social outreach, advertising, keyword and hashtag analysis, gender, location & keyword targeting, twitter marketing solution offers you all.
Let’s check out a few twitter marketing solutions in this regard:
Content Development – You can get optimized content development matching your consumer interest through twitter marketing. Whether it is on-page content, stories, articles, blogs or any other content, twitter marketers can offer you an increase in conversions throughout various channels and devices using technology enable insights. Development of creative content from advertisements to social media helps to engage twitter users and gets them converted to target audiences. The channels through which content marketing is done in Twitter include promoted tweets, accounts, updates and more.
Keyword Forecasting – Identifying the apt keywords helps you to boost your business revenue. By using proprietary technology, search traffic can be predicted while informing content advertising tactics for clients. Effective content cannot be developed until the right keywords are identified. Customer algorithms are often analyzed with keywords, hashtags, influencers and retargeting. Keyword forecast helps to identify how your target audience can leverage search and would behave online. Moreover, this helps the marketers to augment the online reach of personalized content, providing effective ROI.
Digital PR Solutions – If you opt for digital PR solution, you can get branded content for reaching your target audience and influencers wherever they consume media. Often traditional public relations are combined with digital forefront for establishing greater brand authority. This helps to enhance your overall brand visibility, ultimately driving customer engagement. Some of the Twitter advertising solutions include real-time social trend targeting, sponsored tweets, promoted accounts, cross-device retargeting, advanced data-layering, dynamic targeting and more. A good number of people can be brought from Twitter to your website by using a website card, allowing users to preview image, relate context and get clear call-to-action in timeline. A conversion tracking is often included in campaign for measuring all activities on Twitter like sign-up, purchase and more. The twitter marketers make use of website card for growing site traffic, enhancing your online purchase and driving specific actions.
Choose twitter marketing services and build your brand awareness in an effective way. Digital analysis of data and content solution for social media marketing offer you the ability to build connections with your current social networks. Whether you want to build brand advocacy, develop your social community, launch your new product or advertise an event, twitter marketing service can support a wide array of initiatives aligning to performance metrics. Get benefited from advanced data analysis and customer intent mapping for establishing the right connections with industry influencers, prospective clients and organizations on the same wave length. Get a customized Twitter marketing plan, including consistent content development, posting, checking and reputation management. Rely on this social media platform and unlock the power of Twitter for your business. Get one-on-one consultation and leverage Twitter marketing solution for your business in the best possible way.

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11 Direct Mail Marketing Secrets You Can Use Now

It is very likely that we cannot remember a moment when a direct mail set to our address was found interesting. That is the sordid case with most direct mail experiences. This helpless junk in the mail box as they are referred commonly by the recipients has always been a matter of concern for marketers.
How can you make these mails more interesting, especially for prospects opening envelops and seeing within? Why let this opportunity of drawing their interest goes into astray? Considering various ways to make direct mail more appealing here we are going to unveil direct mail marketing secrets that can be used for higher conversion.
1. Make them additionally useful
Haven’t you seen people looking for scrap papers among the mail box junk to write something insignificant like a to-do list, a grocery shopping list, neighbor’s phone number, etc.? Yes, the direct mail papers and layout can be made in a way so that it remains useful even after being read or being considered trash. Than increases your chances of being read, really!
2. Offer a short and direct proposition
People have far less time to look into mails they have no idea about. So, to make use of their attention just at a glance you need to make a direct proposition without trying to build much excitement around it. If your mail takes too much time to come to the point the mail is going to be dumped and never would be read again.
3. Make the mail feel little heavy inside
Various studies and marketers experience suggests that mail envelope with a lumpy object within enjoy a near cent percent opening rate. With a heavier lumpier envelope people instantly become curious and open it. Once they open the mail you have just been through the very first step and now it is the captivating mail headline and appeal that should do the rest.
4. Increase value proposition by including a product sample
For many prospects direct mail is a sheer nuisance that immediately needs clearance. But if your mail is attached with your product sample the mail instantly is regarded with more value than the rest. With a product sample you not only make them open the envelope and take a curious look but also create a stand-alone impression.
5. Qualitative focus with creative attributes
A mass mail with a dull text is very unlikely to generate a decent conversion even though it is sent to millions of households. On the other hand a creatively crafted mail with a few thousand recipients just can produce wonder results in short time. That is the power of creative approach and qualitative focus on direct mail.
6. Offer them something useful
When your business can offer some useful promotional products or gifts to people in a trade show or as business anniversary gifts to clients, why not use such a tool as part of your direct mail campaign? Offering them something useful with the mail, whether it is a pen or a key ring or a paper clip, you can instantly make them feel valued and well attended. That makes a decent way to connect people to your business. You can further imprint those small useful items with your brand name and logo to create a better impact.
7. Customized mail content
After creating the mailing list you can research on each customer separately and accordingly make a plan of communicating them. According to the information you have on each customer preference, buying behavior and financial condition you can customize the mail content for each customer.
8. Integrate your business CRM with your direct mail campaign
You can now integrate your business CRM or customer management software with the direct mail campaign by using some handy digital services. Hand addressing is one such service that allows you to write a message to transcribe it further in handwritten letter for sending it as personalized direct mail to the customer.
9. Stand out from the crowd of junk mail
To stands out from the crowd of junk mail you have to grab attention with creative twist and make your presence felt. You can incorporate an array of creative and intelligent things in your mail to grab attention and stand out from the mass mail junks. Curated content, unconventional paper folds, punch-outs, creative designs and many such techniques can be useful.
10. Make another brand partner in your mail campaign
Sometimes partnering with another valuable brand or service your campaign gets the advantage of their established reputation and visibility. Obviously, that brand should have some kind of link with your business or product.
11. Offer a manhandled personalized feel
Most customers detest mass mails because they are not intended to any particular customer. Just consider how easily you can give them a feeling that the mails have been manhandled? There are few ways to do that. By using handwritten copy to using stamps or signature of the sender authority, you can create a personalized feel in many ways.

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