If you are looking to sell your products and services in China, you need to take the help of a digital marketing agency in China. This is because the online scenario in China is very different from that of the western world.
Google is banned in mainland China. Instead, Baidu is the largest search engine and advertising platform in China. Also, there is no WhatsApp or Twitter. But there is WeChat and Weibo.
For any business owner trying to enter the Chinese market, the ultimate goal is to grow your business. But balancing your business operations with your online marketing efforts may prove tough.
But if you don’t focus on digital marketing, you will not be able to grow your business in China. This is because the Chinese are net-savvy. 56.7% of Chinese are now internet users. That is more than 800 million people.
This article hopes to present the reasons why hiring a digital marketing agency in China is the right choice.
They have the knowledge
A Chinese digital marketing agency will have the required knowledge and understanding of the local market to manage your digital marketing campaigns on the various platforms like Baidu, WeChat, and Weibo.
For example, in your domestic market, you may have focussed on sending promotional emails to acquaint potential customers with a new product. In China, however, this might not work and you may have to invest in KOLs.
From setting up accounts to devising effective strategies that will establish your brand in China, the right Chinese digital marketing agency can work wonders for your business.
An outside agency will have problems because they will not be aware of the laws and regulations regarding search engines and social media in China. The Chinese government has a long list of topics that should not be touched upon.
Also, to woo Chinese consumers you will need to target them with Chinese content. Translating the text on your site will simply not do as the subtle nuances of effective communication will be lost in translation.
A Chinese digital marketing agency will have native speakers who will be able to create content in Chinese that will appeal to potential customers.
Most importantly, the right digital marketing agency in China will be able to provide quality advice to you that may prove significant in preventing mistakes that as an outsider with insufficient knowledge of Chinese consumers, may be prone to commit.
Saves you time
Time is the most important. Wasting time on ineffective marketing campaigns and research that won’t benefit you is frustrating.
When you outsource your digital marketing to a Chinese agency, it becomes their job to come up with innovative strategies to market your products and services in China. You can continue to focus on your domestic market.
Even though there is a cost factor involved, you can decide how much you spend and for how long depending on the return on investment.
The right digital marketing agency will also be able to create value for you that will help your loyal and target customers feel good about being associated with you.
Stay on top of your industry
Apart from investing time and money on your digital marketing campaigns, you also need to perceive what your competitors are doing. You must know what marketing techniques they are using and establish product differentiation through your marketing efforts.
The right digital marketing agency in China will not only research your target customers but also those of your competitors. They will study consumer interests, behavior, preferences, and the reasons behind them and accordingly devise their strategies.
As a result, your brand will be in the minds of consumers. They will see your website and PPC ads on top of search engine result pages. Your display ads and posts will be visible to them in their social media feeds.
The battle for market supremacy will not just be between you and your competitors. It will also be between your loyal customers and theirs.
The right digital marketing agency will be able to position you where your competitors will never be able to reach. They will wonder how you managed it.
Do you have any questions about hiring a digital marketing agency in China?